Messaging apps, in particular, have seen a huge surge in consumer usage. Customers want their issues resolved quickly, and on the social media and messaging apps where they already spend their time. This expectation extends to customer service interactions. From having groceries delivered straight to our door - and getting regularly used items automatically replenished - to attending virtual workouts and telehealth doctor appointments, we expect convenience now more than ever. Whichever way you decide to go, growing your business with WhatsApp is already a step in the right direction.One of the biggest luxuries in today’s modern world is convenience. Also, it’s important to point out that many BSPs, like Landbot, offer additional services beyond hosting and account management, such as the otherwise missing code-free interface that allows you easily create and manage WhatsApp campaigns and build Whatsapp bots. WhatsApp On-Premisses API is great if you need additional support to set it all up and get personalized support for WhatsApp API-related issues. Beware that while setting up Cloud API might be quicker and more cost-effective, it might require greater technical expertise, and the Cloud API offers no interface. Primarily, WhatsApp Cloud API is perfect for your business if you want to have your WhatsApp API account under full management control and have both the API and hosting from a single provider (Meta). When deciding which solution, Cloud API or On-Premises API with a BSP, to choose for your business, you should consider your own needs and limitations. On-Premises API or Cloud API: Which is Right for You?
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